We make real desserts with real ingredients no powders, no fillers. Just rich, creamy flavor.
It started with a single jar — First Love (Strawberry).
A silky vanilla cheesecake layered with real strawberry preserve, bright citrus, and naturally sweetened with monkfruit.
One spoon turned into another… and another.
People didn’t just like it — they came back for it.
So we kept going.
Pushing flavor. Cleaning up ingredients. Rethinking what cheesecake could be. Today, THIC is a full lineup — from Everyday Thics to Thic AF Specialties — each jar crafted to be bold, clean, high-protein, and unapologetically indulgent.
No fillers. No shortcuts.
Just real ingredients, real flavor, and a whole lot of THIC.
We’re not your average dessert brand — we’re redefining indulgence.
THIC was created by Beeta Mohajeri, a celebrity private chef and founder of BeetzEats, a chef-led, high-protein meal prep company fueling athletes, executives, and high performers.
Through BeetzEats, Chef Beeta is going on 7 years fueling the NFL, feeding top draft prospects during combine training and beyond — proving that food can be both performance-driven and genuinely crave-worthy. Her work and culinary voice have also been featured across multiple Food Network appearances.
To make her food more accessible beyond private clients, Chef Beeta created the BeetzEats Smart Machine — a chef-curated vending concept designed to get her meals and THIC cheesecakes into the hands of the public. These machines are where you’ll find THIC today, allowing the brand to scale while maintaining the same high-level standards.
Chef Beeta is known for producing elevated private dinners, catered events, and custom culinary experiences, ranging from intimate dinner parties to large-scale activations. Every experience is tailored, chef-driven, and built around bold flavor and clean ingredients. THIC was born from that same world — where indulgence meets intention, and nothing is done halfway.
Meet the thic jars that made us who we are — handcrafted, layered, and always made real.
